Longevity Studio is a pilates studio located in West St. Paul, MN. The image of the studio required a logo with a much softer touch than much of the work I had done in the past. It was an interesting challenge but I think the end result reflects a relaxed, organic logo that conveys the calming mood of the business. read more…

Building 3D designs or design elements in Illustrator is something that I have been playing with from time to time. The 3D tools in Illustrator are great for transforming simple text or 2 dimensional images into visually compelling logos and icons. In this case I was experimenting with lettering made in Illustrator and imported into PhotoShop for tweaking. By isolating the surface of the letter I am able to apply styles to the letters that tie them into my designs. Fun stuff.

This was an alternate logo design for HREI.  Ultimately the selected the flat logo but I liked this one enough to put it in my portfolio anyway.  The bulk of the work on this logo was done in Adobe Illustrator and then a few minor enhancements were made in PhotoShop. read more…